Automotive · Concept
McLaren
AI film · 3DConcept2026
The work
A vertical-first concept piece: a McLaren P1 in a custom teal finish, dropped into a sunlit canyon set. Built to prove that a scroll-stopping automotive film can be made in days, entirely in 3D and AI, without a studio or a single real car.
A mint-teal hypercar, rendered and graded for the feed.
What we did
- →Concept and art direction
- →3D build, materials and lighting
- →Grade, sound and vertical edit
Concept, 3D and finishing by Humaised.